Our People

The Hayes Group International

Nancy Crouch, M.A.

Nancy Crouch is an executive coach and senior consultant who helps leaders strengthen their effectiveness, navigate change, and achieve meaningful results. Drawing on more than 30 years of leadership experience as an educator, technology executive, and organizational leader, she brings a unique blend of business acumen, strategic insight, and people-centered coaching to every client engagement.

Throughout her career, Nancy has led organizations and teams ranging from 10 to 250 professionals, guiding leaders through periods of growth, transformation, and complexity. Her experience as both Chief Information Officer (CIO) and Deputy CIO provides firsthand understanding of the challenges executives face in balancing strategic priorities, organizational culture, talent development, and operational excellence.

As an executive coach, Nancy partners with senior leaders, emerging executives, and high-potential professionals to enhance self-awareness, strengthen leadership presence, improve communication, and build the confidence needed to lead effectively in dynamic environments. Her coaching approach combines thoughtful inquiry, candid feedback, and practical action planning to help clients unlock their potential and achieve sustainable growth.

Nancy’s consulting expertise includes leadership development, organizational change, strategic planning, succession planning, team effectiveness, program development, and project management. She is particularly skilled at helping organizations align leadership capabilities with business objectives while fostering cultures of collaboration, inclusion, accountability, and innovation.
Known for her engaging facilitation style and ability to build trust quickly, Nancy helps leaders and teams navigate challenges, embrace opportunities, and create lasting impact. Her background as an educator enhances her ability to translate complex concepts into actionable insights that drive individual and organizational success.

Nancy has worked with leaders and organizations across a wide range of industries, including Allucent, Associated Builders and Contractors (ABC), CoStar, EnergyUnited, Ingersoll Rand, Microsoft, Syneos, Veolia, General Dynamics, the University of North Carolina Pembroke, Wake Forest University, and Elon University.

She earned a Bachelor of Arts in Elementary Education from Virginia Tech and a Master of Arts in Education from Wake Forest University. Nancy has also participated in executive learning forums with IBM, Cisco, and Google and holds certifications in project management and the Executive Coaching Certification Process (ECCP).

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