Bill Shira is a Senior Consultant with The Hayes Group International, bringing over 33 years of leadership experience from Gulfstream Aerospace, where he retired as Vice President of Marketing. In his coaching and consulting work, Bill draws on his extensive corporate leadership experience to help executives and teams develop strategic thinking, enhance leadership effectiveness, and manage organizational change. He specializes in coaching senior leaders on building high- performance teams and aligning business strategies with long-term goals.
Throughout his career, Bill held leadership roles in both engineering and sales & marketing, including 12 years as head of worldwide marketing. He led the creation of an award-winning, fully internal marketing and sales support team, which managed Gulfstream’s global marketing initiatives without the need for an external agency. Bill’s work involved overseeing strategy development, brand guidance, and customer relationship management, contributing to Gulfstream’s strong market presence. Earlier, he served in technical and leadership roles in Aircraft Development Engineering, providing consulting support for sales teams worldwide.
Bill is a graduate of Mississippi State University with a Bachelor of Science in Aerospace Engineering. He is an FAA licensed commercial pilot and flight instructor, and he enjoys flying his Piper Twin Comanche on trips throughout the Southeast U.S. and the Bahamas. Passionate about both aviation and leadership, Bill remains active in his community, having served as Chairman of the Savannah Area Chamber of Commerce and on several industry boards, including the American Institute of Aeronautics & Astronautics. He lives in Savannah, Georgia, with his wife Anne, a corporate trainer and counselor.
